I’m anticipating a short trip with my wife, where we will stay at a traditional Japanese hostel in a hot springs region of Japan. This inspired me to write about Spirited Away, directed by Hayao Miyazaki and released by Studio Ghibli in 2001, as the main story takes place in a bathhouse. The Dōgo Onsen is often said to have been a key inspiration for the onsen/bathhouse in Spirited Away.
Consumerism in Spirited Away: A Warning for Our Time
Like many of Miyazaki’s films, Spirited Away carries a clear message, especially with regard to the consumerism in society. This was evident in 2001, and unfortunately, it is even more relevant today, as I write this in 2025. The transformation of Chihiro’s parents into pigs is a striking metaphor for how human behavior mirrors that of pigs when driven by consumption. Whether it’s food, clothes, bicycles, or any other product, we are often consumed by our desires without understanding their true value. The reality is that we are easily blinded by our own behavior, and the root of this lies in the way our brain functions. Despite how extraordinary our brain is, some of its circuits, particularly the reward circuit, have not evolved significantly. This circuit, which releases the famous dopamine, doesn’t differentiate between what is necessary for survival and what is simply entertainment. When we mindlessly scroll through social media, indulge in processed food, or become addicted to substances or pornography, the same brain circuits are at work. Understanding this and reshaping our mindset around consumption is crucial for regulating our behaviors.
The Environmental Message: Pollution and Waste
A second important theme in Spirited Away is the impact of human behavior on the environment. In one scene, Chihiro is tasked with cleaning the bath, pulling out a huge amount of trash, including car tires, garbage, and even a bicycle. This serves as a poignant allusion to human pollution and how we carelessly discard things without considering the long-term consequences or where the trash will end up. While environmental issues are urgent and must be addressed, at One Daily Tale, we believe the first step is raising global awareness. By making people aware of the broader consequences of their actions, we can help individuals understand the impacts more clearly and inspire collective action to address these pressing problems.
Miyazaki’s Love for Japanese Culture: Kami, Mottainai, and On
A third point worth highlighting is the deep love Hayao Miyazaki has for Japanese culture, which is evident throughout Spirited Away. The film is filled with subtle details that reflect Japanese philosophy, including concepts such as Kami, Mottainai, and On. The concept of Kami refers to the various spirits that embody different elements and aspects of nature, highlighting a deep connection to the natural world. Mottainai, a principle ingrained in Japanese culture, conveys a sense of regret over waste and emphasizes the importance of fully utilizing every object or resource. The principle of On, a key moral tenet in Japanese ethics, represents a sense of indebtedness, which plays a significant role in Chihiro’s personal growth throughout the film.
At One Daily Tale, while we promote a citizen of the world perspective—encouraging people to identify as human beings first—we also wholeheartedly believe in embracing the diversity of cultures worldwide. We see the natural differences in thinking as essential to brainstorming solutions for global issues. By reflecting on these cultural principles, we can work together to solve global inequity, ensuring that every person has access to basic physiological needs, provided freely to all.
What Lessons Can We Learn from Spirited Away?
As we move toward a more globalized and interconnected world, Spirited Away remains a relevant and insightful reflection on consumerism, environmental issues, and cultural values. It challenges us to rethink our behaviors and priorities, offering timeless lessons that can inspire us to make meaningful change. What steps can we take to reduce our own consumption and raise awareness about environmental issues? Let’s continue this conversation—share your thoughts in the comments below!
#tales-posts
Leave a Reply