Through Daily Efforts

Hearing someone repeat the same things day after day is an experience familiar to everyone.

As children, it was often the repeated words of our parents, telling us to do our homework or hurry up and get dressed so we would not be late for school.

On television, it is the striking messages of advertisements that, through their slogans, often manage to brand our minds and push us to consume more and more.

At first glance, these are two processes that seem to have nothing in common.

Yet they are built on the very same principle: repeating things every day imprints them into our brains.

The real question we should ask ourselves is: “What do we want to become through our daily actions?”

Through daily efforts, little by little, things that seem overwhelming, or even impossible, eventually become possible, achievable, until they are finally accomplished.

These daily efforts are easy to make individually, because we constantly have the choice of our actions.

As a society, efforts can also be made to make it fairer and more just. Instead of glorifying excessive overconsumption, or individuals who are often simply “born privileged,” restoring the value of qualities such as helping others and empathy seems to be the path toward a better world, for everyone…

Little by little, even drops of water can wear away a hard stone.

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